KNIFE MARKET SEGMENTATION
Segmentation is a science based on variable market looked geographic, demographic, psychographic, behavioral, or even a segment of one. Whatever the segmentation variable used, make sure that everyone who is in one segment has the same behavior, especially in buying or using a product.
Market segmentation design knife with thousands, hundreds of types of knives and dozens of types of steel knives in dozens of group behavior that make headaches. Because starting a business was preceded by selling ability, not the ability to create. Limited choice of raw materials forced us just choose a particular segment. Because the raw material of food-grade steel knives are very limited, consumers in Indonesia should be satisfied using the blade of steel, not stainless steel tough. In fact, the biggest market is in this group. That is, anyone who is able to produce steel plate with knife food grade chromium content of 15% to 20%, carbon of at least 1% in addition to vanadium, niobium, silica, tungsten, molybdenum or indeterminate. It will encourage SMEs knife creative and innovative craftsmen from Indonesia. Today is limited to the craftsmen blade material D2 steel, W-01 Unresponsive food grade. Practical local players who use only food grade materials Kardin knife. Unfortunately, Kardin Knife uses 440 C Aisi material for military purposes and sport. Seen from the eyes of these entrepreneurs is a business opportunity that promises.
German solingen areas can be global with hundreds of SMEs maker kitchen knife, razor, scissors and cuttlery number one starts from a small-scale tough steel smelter. Hitachi steel manufacturer, Sandvik, crucible industries and Bohler bring blessings to the SMEs in the country masing2.
Very promising tough steel investment in Indonesia. Because the most expensive element of tough steel, ie vanadium V2O5 sewage sludge iron smelter in Indonesia levels reached 15% and sold cheap. (Rp 1,500 / kg). Compare with knives and samurai Japanese craftsmen who must buy Poeder vanadium metal dg Rp 3,000,000 / kg to make tamahagane super raw materials samurai class above.
Can you make it?
Such questions are inapposite to the present advanced age. Smelter small high temperature type Blast ARC, hot rolling press. Isostatic press is sold freely.
So you are interested, one piece stainless steel with the name CPM S125V sold online market with a price of Rp 1.8 jt / blade. It weighs up to 500 grams ill.
Sand iron with a high content of vanadium exist only in Indonesia and Brazil. Abundant along the south coast of the island of Java. From the end barst to the east
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